![]() ![]() Here are five tips to help shape your 2023 gameplan: 1. With an audience 15% more likely to spend compared to the average web user, Microsoft Advertising is already a low-risk strategy.Ģ023 is the year to do more with less. ![]() Across our offerings, we’re creating differentiated, high-value experiences. We have expanded to be a full-funnel, multi-channel, globally scaled first- and third-party business. Nobody we’ve met has the dials to control the economic climate, but we can help you reshape and optimise your digital strategies to do more with less, giving you access to over 1 billion people. In these volatile times, people are looking to brands for reassurance and stability. 1 You’ve likely spent years building your brand equity, and now it’s more important than ever to protect it. Whilst cutting spend in the short-term may be tempting, doing so will negatively impact brand equity in the medium and long-term as the economy rebounds.Īccording to Nielsen Marketing Mix Models, brands that pull back can expect to lose 2% of their long-term revenue each quarter, and it can take 3-5 years to recover brand equity losses resulting from that downtime. But it doesn’t all have to be doom and gloom, and recessions don’t last forever. With fears of recessions looming, the first instinct for brands is to cut spending. Yes, we all know the outlook for 2023 is a sobering one. Microsoft PromoteIQ Microsoft PromoteIQ. ![]()
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